UTA

Prepared for conversation

Ukiah Teachers Association

Earlier exploration · superseded by the current demo

A website that works between negotiations—and when the stakes rise.

These are working concepts, not finished branding. They explore the two jobs a local union website can do best: help members quickly and give educators a clear public voice.

The Ukiah street clock in downtown Ukiah, California
The Ukiah street clock, downtown
State Street in downtown Ukiah, California
State Street, downtown Ukiah
Winter vineyard beneath oak hills in the Ukiah Valley
Ukiah Valley vineyards

Photos: Sarah Stierch, via Wikimedia Commons (CC BY 4.0 / CC0)

Concept 01Member-first

Member Service Desk

One clear place to start.

Calm, practical and useful every day: help requests, contract navigation, rights, representatives and current updates.

Open concept
Concept 02Public voice

Bargaining & Community Voice

Clear updates. Shared purpose.

A stronger public posture for bargaining, community education, verified timelines and calls to action.

Open concept
Concept 03Adaptive hybrid

Calm every day · Ready when it counts

One site. Both jobs.

The recommended launch: a member-service foundation with an approved bargaining module that activates when needed—shaped by UTA’s own draft structure.

Open concept